Rumor Patrol: Blueprint Folding? Blueprint Folding: Not A Good Thing

Rumor Patrol: Blueprint Folding? Blueprint Folding: Not A Good Thing

Aaron Able
Dec 10, 2007

Another one bites the dust....

We read in WWD, that Martha Stewart Living Omnimedia suffered some lay-offs last week. Now, our mailbox is getting rumors of the demise of our favorite Martha title, Blueprint. One of the rumors surfacing has Blueprint folded into Martha Stewart Weddings as a special section. After House & Garden folded last month, will Blueprint follow so soon? What do ATers know? We're keeping our eye on The Reaper.

UPDATE: It's official. Blueprint will be folded into Martha Stewart Weddings early next year...

UPDATE: Check out this article at ADAGE. "After much discussion and analysis we have made a decision to produce Blueprint as focused special interest issues within the home category, which we will introduce to brides-to-be through our Martha Stewart Weddings magazine," Susan Lyne, CEO of Martha Stewart Living Omnimedia, said in a staff memo this morning. "Bluelines, the Blueprint blog, will continue and we plan to grow Blueprint digital content across our websites."

UPDATE: Gawker has a snarky take on the matter.

UPDATE: The Reaper chimes in.

UPDATE: Many ATers have expressed frustration that Blueprint content will be folded into MS Weddings. As a male reader of Blueprint, we couldn't agree more! How many other guys who enjoyed Blueprint will never pick up MS Weddings?

moving--truck moving--dates moving--dolly moving--house moving--cal Created with Sketch. moving--apt